Successful appeal has implications for all Australian businesses online Last year Fox Tucker Lawyers reported on a decision of the Full Federal Court of Australia that found Google liable for misleading and deceptive conduct. The ruling was in relation to Google displaying “AdWords” advertisements, containing links to business websites, on results pages where the user [...]
Twitter vs Instagram, Friends with Benefits
How social partnerships affect brand engagement For those of you who aren’t aware, Instagram has dropped support for Twitter cards, which allow Instagram photos to be viewed within Twitter’s newsfeed. Many people thought this decision would severely affect Instagram photo engagement, but the only thing it’s actually hurt is Twitter engagement. Go figure.
Gen-Y Aussies Have Highest Digital IQs
GEN Y MINDS A CUT ABOVE THE REST Dell ‘Flip Your Thinking’ Report Reveals Gen-Y Aussies Have the Highest Digital IQs New research by Dell Australia reveals that Gen-Y Australians have the highest Digital IQs in the country, being able to problem solve digital based conundrums quicker and more accurately than all other generations. The [...]
Social Media 2013
Here are some of the latest and greatest social media statistics from the ever popular Erik Qualman. This is a one of our favourite clips to sum up the importance of social media and we often show this in our presentations.
Survey: Aussie 18-25 Year Olds Risking Careers With Careless Online Posts
Nearly a third (31 percent) of working Australian 18-25 year olds are ‘Facebook friends’ with their boss, according to AVG Technologies’ latest Digital Diaries study. The study also found that the majority of respondents (54 percent) admitted they had never audited their online profile or cleaned-up potentially career damaging content. Digital Baggage, the sixth instalment [...]
Twitter Profile Page Upgrade!
For those of you obsessed with your Facebook timeline cover photo, Twitter now gives you a similar feature with their new profile page design. You can now have a large header image which appears at the top of your profile, on the web, ipad, iphone and other devices. This gives you a great opportunity to [...]
Case Study: Sebamed Facebook Sampling Promotion
Overview Glam Digital was approached by Sebamed Australia, a medical skin care range developed in co-operation with dermatologists and pharmacists, to help their existing brand awareness campaign by delivering 500 sample packs of skin care via social networking site Facebook. Over the one week Glam Digital campaign, the client received 3000 new Facebook fans and [...]
Case Study: Fashion Boutique Facebook Competition
Glam Digital has just wrapped up a month-long Facebook competition for an Australian-based, international online clothing retailer, which has resulted in over 17,800 new Facebook fans and 6,600 people joining their online database. In July 2012, the online boutique decided to run a competition to grow their Facebook community of 37,000 people. As their page has been used [...]
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